“Hi… I went to the apple store and asked for an educator’s discount on the iPad and they told me that they do not give a discount on iPads because they are not considered an educational tool. After you picked me up off the floor and I went through my … are you kidding…… Is that unbelievable! I didn’t buy it.” – close friend
I was baffled by the fact that this was the answer they were given.
I know things like the iPhone doesn’t have an educational discount, but a better answer to their question would have been, “Apple doesn’t discount the iPad for individual purchase.”
I would be fairly surprised if Apple didn’t have tight control over what their employees say in situations like this as they would want their messaging to be consistent. Is this the message they want out there?
Let’s look at that statement one more time:
“…because they (iPads) are not considered an educational tool.”
Now on my blog I have 5 posts on the iPad in education (this being the sixth). If you do a Google search for – iPad educational tool – you get 2,160,000 results. People like Fraser Speirs (@fraserspeirs) have been using iPads in school since they’ve been available. You can’t go to an educational conference with seeing a number of sessions devoted to the iPad. Apple has an entire section of their web site devoted to “Learning with iPad” and a volume purchasing program set up to make apps more affordable.
How could this be Apple message?
There is a slight discount provided to school when you purchase 10-packs of iPads ($20 off each) but this isn’t about the cost to me it’s more about the messaging.
Maybe this what Apple wants…
It’s been clear that the iPad has been designed as an individual’s device. By saying that the iPad IS an educational tool would mean that Apple might have to support it like an educational tool. Changes to the ways accounts and the device as a whole is managed would be expected by educators… and that’s just not going to happen.
There’s a saying that you “don’t shoot the messenger”, which may be true, but Apple needs to change the message coming out of their stores as it is contradicting a lot of the work that is going on in schools to prove the iPad IS considered an educational tool.
He’s to all of us working to prove them wrong!